In January 2009, in the immediate aftermath of Prop 8, Leadership LAB staff and volunteers set out to develop a new way to talk to voters. Faced with our community’s 32nd straight electoral loss on same-sex marriage, we were determined to find a way to not only win voters’ support but dismantle the prejudice that so often underpins their opposition.
Four and a half years, 67 persuasion canvasses, and 13,885 face-to-face conversations later we had discovered something remarkable: with a big team, a lot of support, and careful preparation, nearly anyone can spend fifteen minutes connecting authentically with a voter and change the way that voter feels about (and votes on) LGBT people in a profound and lasting way.
But it took a great deal of work to get there. The path to having these conversations was littered with pitfalls, and we fall into most of them first before we could learn to avoid them. Below is a record of that journey: every one of the nearly 90 scripts that we tried, revised or discarded, edited, and evolved through along the way. As we work hard to start that learning process anew on new issues and other forms of prejudice, we’re thrilled to look back and learn from we’ve been!
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January 17th, 2009 Test Script 1 – Front
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January 17th, 2009 Test Script 1 – Back
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January 17th, 2009 Test Script 2 – Front
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January 17th, 2009 Test Script 2 – Back
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January 17th, 2009 Talking Points
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February 14th, 2009 Front
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February 14th, 2009 Back
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February 14th, 2009 Talking Points
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March 7th, 2009
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March 21st, 2009
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March 21st, 2009 Talking Points
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April 11th, 2009
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April 11th, 2009 Talking Points
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May 9th, 2009
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May 9th, 2009 Spanish
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May 31st, 2009
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June 20th, 2009
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June 20th, 2009 Spanish
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July 11th, 2009
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July 11th, 2009 Spanish
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July 26th, 2009
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July 26th, 2009 Spanish
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August 15th, 2009
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August 15th, 2009 Spanish
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August 15th, 2009 Donation Rap
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August 29th, 2009 Spanish
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August 29th, 2009 Donation Rap
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September 19th, 2009
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September 19th, 2009 Donation Rap
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September 19th, 2009 Spanish
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September 26th, 2009
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September 26th, 2009 Donation Rap
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September 26th, 2009 Spanish – Front
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September 26th, 2009 Spanish – Back
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October 10th, 2009
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October 10th, 2009 Donation Rap
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October 10th, 2009 Spanish
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October 17th, 2009
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October 17th, 2009 Donation Rap
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November 14th, 2009
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November 14th, 2009 Spanish
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January 23rd, 2010
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January 23rd, 2010 Spanish
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January 30th, 2010 Front
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January 30th, 2010 Back
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February 27th, 2010 Front
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February 27th, 2010 Back
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February 27th, 2010 Spanish – Front
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February 27th, 2010 Spanish – Back
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March 13th, 2010 Front
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March 13th, 2010 Back
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March 27th, 2010 Spanish – Front
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March 27th, 2010 Spanish – Back
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April 24th, 2010 Front
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April 24th, 2010 Back
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April 24th, 2010 Spanish – Front
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April 24th, 2010 Spanish – Back
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May 8th, 2010 Front
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May 8th, 2010 Back
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May 22nd, 2010 Front
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May 22nd, 2010 Back
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May 22nd, 2010 Spanish – Front
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May 22nd, 2010 Spanish – Back
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June 5th, 2010 Front
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June 5th, 2010 Back
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July 10th, 2010 Front
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July 10th, 2010 Back
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July 31st, 2010 Front
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July 31st, 2010 Back
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July 31st, 2010 Spanish – Front
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July 31st, 2010 Spanish – Back
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September 25th, 2010 Front
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September 25th, 2010 Back
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September 25th, 2010 Spanish – Front
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September 25th, 2010 Spanish – Back
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October 23rd, 2010 Front
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October 23rd, 2010 Back
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October 23rd, 2010 Spanish – Front
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October 23rd, 2010 Spanish – Back
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November 2nd, 2010 Front
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November 2nd, 2010 Back
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November 13th, 2010 Ad-Testing Script – Front
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November 13th, 2010 Ad-Testing Script – Back
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November 13th, 2010 Front
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November 13th, 2010 Back
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January 15th, 2011 Front
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January 15th, 2011 Back
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January 15th, 2011 Spanish – Front
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January 15th, 2011 Spanish – Back
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January 15th, 2011 Mandarin – Page 1
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January 15th, 2011 Mandarin – Page 2
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January 29th, 2011 w/ Video – Front
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January 29th, 2011 w/ Video – Back
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January 29th, 2011 Spanish – Front
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January 29th, 2011 Spanish – Back
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January 29th, 2011 w/o Video – Front
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January 29th, 2011 w/o Video – Back
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January 29th, 2011 Spanish – Front
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January 29th, 2011 Spanish – Back
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February 12th, 2011 Front
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February 12th, 2011 Back
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February 12th, 2011 Spanish – Front
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February 12th, 2011 Spanish – Back
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February 12th, 2011 Front
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February 12th, 2011 Back
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February 12th, 2011 Spanish – Front
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February 12th, 2011 Spanish – Back
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March 19th, 2011 Front
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March 19th, 2011 Back
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March 19th, 2011 Spanish – Front
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March 19th, 2011 Spanish – Back
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March 19th, 2011 Mandarin – Page 1
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March 19th, 2011 Mandarin – Page 2
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March 19th, 2011 Front
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March 19th, 2011 Back
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March 19th, 2011 Spanish – Front
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March 19th, 2011 Spanish – Back
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March 19th, 2011 Mandarin – Front
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March 19th, 2011 Mandarin – Page 2
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April 16th, 2011 Front
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April 16th, 2011 Back
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April 16th, 2011 Spanish – Front
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April 16th, 2011 Spanish – Back
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April 16th, 2011 Front
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April 16th, 2011 Back
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April 16th, 2011 Spanish – Front
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April 16th, 2011 Spanish – Back
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June 18th, 2011 Front
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June 18th, 2011 Back
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June 18th, 2011 Spanish – Front
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June 18th, 2011 Spanish – Back
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July 9th, 2011 Front
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July 9th, 2011 Back
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August 20th, 2011 Front
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August 20th, 2011 Back
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August 20th, 2011 Spanish – Front
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August 20th, 2011 Spanish – Back
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August 20th, 2011 Kids Talking Points
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August 20th, 2011 Kids Talking Points – Spanish
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April 14th, 2012 Front
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April 14th, 2012 Back
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April 28th, 2012 Front
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April 28th, 2012 Back
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May 12th, 2012 Front
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May 12th, 2012 Back
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June 2nd, 2012 Front
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June 2nd, 2012 Back
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June 20th, 2012 Front
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July 20th, 2012 Back
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July 21st, 2012 Front
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July 21st, 2012 Back
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August 4th, 2012 Front
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August 4th, 2012 Back
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March 5th, 2013 Front
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March 5th, 2013 Back
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April 6th, 2013 Front
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April 6th, 2013 Back
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April 6th, 2013 Conversation Supplement – Front
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April 6th, 2013 Conversation Supplement – Back
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April 27th, 2013 Front
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April 27th, 2013 Back
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May 11th, 2013
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June 1st, 2013
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June 15th, 2013
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June 15th, 2013 Mandarin – Front
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June 15th, 2013 Mandarin – Back
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June 29th, 2013